Deluxe Catering
Website / Photography Project
Prepared For:
Proposal Date: 08/23/2023
Project Goals
Deluxe Catering is looking to have their menu photographed and to use those photos to help create a new website to highlight their credibility, and competence as a kosher caterer in the Philadelphia area. The website should be responsive, designed to help convert potential clients from smart phones, tablets and computers.
Solution Summary
We will design/develop your site using the most popular CMS: WordPress. This system will allow you to login to the backend of your website and make edits, create new pages and blog posts, and change imagery. We will use a drag and drop builder tool to allow you to easily make new attractive pages, and changes to current pages without the need to write any code.
Lastly, we will Search Engine Optimize the site to make sure the new site is indexed properly in Google and gets seen by your target audience.
The Website
Technology Included
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WordPress Installation & Setup on test server |
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Setup of Brand Revive Theme and Visual Builder Tool |
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Comprehensive Video Tutorial & Training |
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Hosting / DNS Audit Setup or Guidance |
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Favicon & Touch Icon Setup |
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Google Page Speed and Mobile Score Quality Assurance |
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Home Page |
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Sealed Kosher Meals Page |
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Catering Menu Pages (Weddings/ Bar Mitzvahs etc.) |
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Venue Pages |
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About Page |
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FAQ Page |
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Contact Page |
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Request a Quote Page |
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Holiday Order Pages |
See our visual builder tool in action.
The following functionality is included in all our websites.
ELEMENT | DESCRIPTION |
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Alert | Display an error message. |
Code | Display code in a preformatted text block. |
Countdown | Display a countdown timer for a specific date. |
Divider | Display a horizontal divider. |
Form | Display a form. |
HTML | Display custom HTML code. |
Icon | Display an SVG icon with an optional link. |
Image | Display an image with an optional link. |
Newsletter | Display a newsletter signup for Mailchimp or Campaign Monitor. |
Overlay | Display an image with a content overlay. |
Panel | Display a panel or a card with text and image. |
Quotation | Display a quotation. |
Text | Display plain text. |
To Top | Display an icon which scrolls back to the top of the page. |
Video | Display a video file or a YouTube or Vimeo video. |
ELEMENT | DESCRIPTION |
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Accordion | Display a collapsable list of items. |
Button | Display one or multiple buttons aligned horizontally. |
Description List | Display a description list. |
Gallery | Display multiple Overlay elements within a grid. |
Grid | Display multiple Panel elements within a grid. |
List | Display a vertical list. |
Map | Display a map from Google Maps or OpenStreetMap with markers. |
Popover | Display an image with markers, which open popovers. |
Overlay Slider | Display multiple Overlay elements in a slider. |
Panel Slider | Display multiple Panel elements in a slider. |
Slideshow | Display an image slideshow. |
Social | Display icons linking to social media profiles. |
Subnav | Display a horizontal navigation. |
Switcher | Display a tabbed navigation which transitions through content slides. |
Table | Display a table. |
E-Commerce Add-On
To allow Deluxe Catering to sell directly to their clients we can integrate custom order forms based upon their needs. These custom order forms will allow customers to make orders and pay online for holiday menus and/or sealed kosher lunches.
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Creation of Custom Branded Order Forms |
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Set up of Credit Card Billing Platform |
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Setup Custom Emails |
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Integrate the forms with accounting/crm software |
Content Migration / SEO
In order to migrate your content and keep your SEO rankings as high as possible we’ll need to set up some 301 ReDirects and copy over a lot of SEO Mark up of your current site, along with all the content and sitemap.
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Migrate all content from current site |
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Retain URL structure of current site |
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Copy over any SEO markup from current site |
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Request Indexation with the new site |
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Troubleshoot any post launch issues |
Onsite Photoshoot (Full Day)
The first step will be to work with you to create a shot list for the shoot. After approval we’ll schedule and shoot your menu items based on this shot list.
Once complete we’ll edit the photos and send them over for a round of revisions before releasing them and their rights over to you.
DELIVERABLES:
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Menu/Shot List Creation |
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File Format: JPG |
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Color Profile: RGB |
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Full Day Shoot on Location (up to 8 hours) |
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Lighting/Studio Setup on Location (up to 8 hours) |
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Photo Editing 1 Round of Changes |
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1 Photographer / 1 Food Stylest |
Project Timeline
This project should take 6 to 8 weeks. The timeline begins once we have all content from you.
Project Budget
Custom Website | $5000 |
We will custom design and develop your website to fit the needs of your business. |
Content Migration / Technical SEO | $1500 |
We will custom design and develop your website to fit the needs of your business. |
Custom E-Commerce Order Forms | $2500 |
We will custom design and develop your website to fit the needs of your business. |
Onsite Photoshoot (Full Day) | $2500 |
We will custom design and develop your website to fit the needs of your business. |
Referral Discount | -$1500 |
Audit/Improve website content for Search Engines. Set meta titles and descriptions for all pages and images. Set up reporting in backend of the site. |
Total Cost |
$10,000 |
Notes:
* Payment Option 1: 50% upfront and 50% upon completion.
*Payment Option 2: $5000 upfront and $833.33 a month for 6 months.
* Please sign the proposal below and make your first deposit. Deposits can be paid by cash, check, or credit/debit card. Once signed you are agreeing to the terms of this proposal.
* All creative files/website files/photography will be released to Deluxe Catering along with ownership of the designs once the final payment has been received.