Dr. Alexander Apple Branding Project
Website & Branding Project
Prepared For:
Proposal Date: 04/1/2026
Project Overview
Dr. Apple is entering an exciting new chapter with his orthodontic practice in Jenkintown, PA. At this stage, the business needs more than just a new website. It needs a clear brand identity and a modern online presence that reflects the quality of care patients can expect moving forward.
Brand Revive will help create that next chapter through a complete branding package and a brand new website that gives Dr. Apple and his team more control, more flexibility, and a stronger foundation for future growth.
Dr. Apple originally connected with Brand Revive after seeing our signage and branding work for Philly Living, and this project is a great fit for the kind of thoughtful, custom visual identity work we love to do.
Project Scope
Brand Revive Package
Branding Package ($5000)
The branding phase of the project will begin with a brand questionnaire and discovery process to better understand Dr. Apple’s goals, aesthetic preferences, target audience, and long-term vision for the practice.
From there, we will develop 3-5 unique logo concepts for review. Once a direction is chosen, we will go through 3 rounds of revisions to refine the chosen concept and finalize the new logo system.
After the logo is complete, we will move into the creation of 5 custom marketing pieces. These can be chosen based on the practice’s immediate needs and may include signage, flyers, digital ads, mass email templates, postcards, mailers, or similar promotional materials. Each marketing piece will begin with 1 unique concept and include 3 rounds of revisions.
Once the branding and marketing assets are complete, we will organize the full package into a cohesive brand guide and file library for future use. Final materials can be delivered as print-ready PDFs, editable design files, or built directly into Canva if preferred.
What’s Included?
The Website
Website Design & Development ($5000)
The second phase of the project will focus on designing and developing a brand new website for the practice in WordPress using YooTheme Pro and Gravity Forms.
The goal of the new website is not only to improve the visual appearance of the practice online, but to give Dr. Apple and his team full control over their content moving forward. Instead of relying on a third party to make basic updates, the new site will allow the practice to easily edit pages, update copy, add imagery, create new content, and publish changes in-house.
We will redesign the website around the new brand and create a more modern, welcoming, and conversion-focused experience for prospective patients and families.
Where appropriate, existing third-party tools such as patient portal access, online bill pay, or specialized secure forms can remain linked through the new website so patients still have a seamless experience while the practice gains full ownership of its marketing site.
Technology Included
Solution Summary
We will design and develop a custom WordPress website that gives the practice a flexible and easy-to-manage platform for day-to-day updates. The site will be built with a drag-and-drop visual builder so your team can make changes without needing to write code or wait on a vendor.
The site will be structured to support both branding and business goals. It will present the practice in a more polished and current way, improve the user experience for new visitors, and make it easier for the office to guide patients toward the next step.
What’s Included?
Recommended Core Pages
The final sitemap can be adjusted, but recommended core pages may include:
Important Note on Specialized Patient Tools
This proposal is focused on branding, marketing assets, and the public-facing website. If the practice is currently using specialized patient systems for secure forms, health history, online payments, scheduling, or portal access, those tools can remain in place and be linked through the new site as needed.
This allows the practice to modernize its brand and website without disrupting critical patient workflows.
Optional Ongoing Support
Ongoing website hosting, maintenance, updates, and future marketing support can be provided under a separate monthly agreement if desired.
See our visual builder tool in action.
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The following functionality is included in all our websites.
| ELEMENT | DESCRIPTION |
|---|---|
| Alert | Display an error message. |
| Code | Display code in a preformatted text block. |
| Countdown | Display a countdown timer for a specific date. |
| Divider | Display a horizontal divider. |
| Form | Display a form. |
| HTML | Display custom HTML code. |
| Icon | Display an SVG icon with an optional link. |
| Image | Display an image with an optional link. |
| Newsletter | Display a newsletter signup for Mailchimp or Campaign Monitor. |
| Overlay | Display an image with a content overlay. |
| Panel | Display a panel or a card with text and image. |
| Quotation | Display a quotation. |
| Text | Display plain text. |
| To Top | Display an icon which scrolls back to the top of the page. |
| Video | Display a video file or a YouTube or Vimeo video. |
| ELEMENT | DESCRIPTION |
|---|---|
| Accordion | Display a collapsable list of items. |
| Button | Display one or multiple buttons aligned horizontally. |
| Description List | Display a description list. |
| Gallery | Display multiple Overlay elements within a grid. |
| Grid | Display multiple Panel elements within a grid. |
| List | Display a vertical list. |
| Map | Display a map from Google Maps or OpenStreetMap with markers. |
| Popover | Display an image with markers, which open popovers. |
| Overlay Slider | Display multiple Overlay elements in a slider. |
| Panel Slider | Display multiple Panel elements in a slider. |
| Slideshow | Display an image slideshow. |
| Social | Display icons linking to social media profiles. |
| Subnav | Display a horizontal navigation. |
| Switcher | Display a tabbed navigation which transitions through content slides. |
| Table | Display a table. |
Closing
We’re excited about the opportunity to help shape the next chapter of Dr. Apple’s practice. This project is designed to give the business a stronger brand, a more modern online presence, and the tools to manage and grow the practice with greater independence moving forward.
Project Timeline
This project should take 6-8 weeks.
Project Budget
| Branding Package | $5000 |
We will custom design and develop your website to fit the needs of your business. |
| Custom WordPress Website | $5000 |
We will custom design and develop your website to fit the needs of your business. |
| 1 Month of Hosting | INCLUDED |
We will custom design and develop your website to fit the needs of your business. |
| Total Cost |
$10,000 |
Notes:
Payment Structure:
50% deposit to begin project, 25% due at branding approval, 25% due upon website launch.
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* Please sign the proposal below and make your first deposit. Deposits can be paid by cash, check, or credit/debit card. Once signed you are agreeing to the terms of this proposal.
* All creative files/website files will be released to Dr. Apple along with ownership of the designs once the final payment has been received.


