Website & Branding Project

Prepared For:

20/20 Consulting

Proposal Date: 04/24/2025

Project Goals

20/20 Consulting is looking to create an updated brand image and a new website based on the new copy they have written for their brand.

Project Scope

Basic Logo Package

Basic Logo Package ($500)

The project will start off with a brand questionnaire. We will walk you through the questionnaire to get on the same page with your team in terms of your goals for the new brand.

We will provide you with 3 unique concepts for the new brand, and go through 3 rounds of changes to perfect the look. Once finalized we will provide you with all logo files and multiple use cases for the logo.

What’s Included?

Brand Questionnaire & Inspiration Board
Provide 3 Initial Logo Concepts
3 rounds of changes to perfect the logo
Finalize up to 3 use cases for the logo
Release of final logo files (.ai, .eps, .png, .jpg)

The Website

Technology Included

We’ve spent over 10 years creating custom websites for small and large businesses in WordPress. Our theme has everything you need and nothing you don’t, to give you a solid foundation for any online presence.

Solution Summary

We will design/develop your site using the most popular CMS: WordPress. This system will allow you to login to the backend of your website and make edits, create new pages and blog posts, and change imagery. We will use a drag and drop builder tool to allow you to easily make new attractive pages, and changes to current pages without the need to write any code.

Lastly, we will Search Engine Optimize the site to make sure the new site is indexed properly in Google and gets seen by your target audience.

Search Engine Optimization

	Image Optimization
	Page Speed Optimization
	SEO Technical Setup
	SEO Plugin Optimization
	Social Media & Sharing Optimization
	Google Analytics & Search Console Setup & Reporting

See our visual builder tool in action.

The following functionality is included in all our websites.

ELEMENT	DESCRIPTION
Alert	Display an error message.
Code	Display code in a preformatted text block.
Countdown	Display a countdown timer for a specific date.
Divider	Display a horizontal divider.
Form	Display a form.
HTML	Display custom HTML code.
Icon	Display an SVG icon with an optional link.
Image	Display an image with an optional link.
Newsletter	Display a newsletter signup for Mailchimp or Campaign Monitor.
Overlay	Display an image with a content overlay.
Panel	Display a panel or a card with text and image.
Quotation	Display a quotation.
Text	Display plain text.
To Top	Display an icon which scrolls back to the top of the page.
Video	Display a video file or a YouTube or Vimeo video.

ELEMENT	DESCRIPTION
Accordion	Display a collapsable list of items.
Button	Display one or multiple buttons aligned horizontally.
Description List	Display a description list.
Gallery	Display multiple Overlay elements within a grid.
Grid	Display multiple Panel elements within a grid.
List	Display a vertical list.
Map	Display a map from Google Maps or OpenStreetMap with markers.
Popover	Display an image with markers, which open popovers.
Overlay Slider	Display multiple Overlay elements in a slider.
Panel Slider	Display multiple Panel elements in a slider.
Slideshow	Display an image slideshow.
Social	Display icons linking to social media profiles.
Subnav	Display a horizontal navigation.
Switcher	Display a tabbed navigation which transitions through content slides.
Table	Display a table.

Project Budget

Logo Package	$500
Custom WordPress Website	$2500
1 Month of Hosting	INCLUDED

Total Cost

$3000

Notes:

* Payment structure will be 50% upfront and 50% upon completion.

* Please sign the proposal below and make your first deposit. Deposits can be paid by cash, check, or credit/debit card. Once signed you are agreeing to the terms of this proposal.

* All creative files/website files will be released to 20/20 Consulting along with ownership of the designs once the final payment has been received.

This proposal has been signed.