Website & Branding Project

Prepared For:

Hullson Partners

Proposal Date: 11/1/2024

Project Goals

Hullson Partners is looking to create a new brand for a company in their portfolio. To achieve this they are looking to create a new logo/brand identity some marketing materials and a website for the new business.

Project Scope

Branding Package

Basic Branding Package ($5000)

The project will start off with a brand questionnaire. We will walk you through the questionnaire to get on the same page with your team in terms of your goals for the new brand.

We will provide you with 3-5 unique concepts for the new brand, and go through 3 rounds of changes to perfect the look. Once finalized we will provide you with all logo files and multiple use cases for the logo.

Now that the brand identity is in place we will provide you with 1 concept and 3 rounds of changes for each piece of marketing material selected. If your marketing material is being printed we will work with your vendors or help you select one and set up all files for print.

After all marketing material is finalized we will provide you with a Brand Guideline for you to use and share with other vendors/partners who are using your branding.

What’s Included?

Brand Questionnaire & Inspiration Board
Provide 3 Initial Logo Concepts
3 rounds of changes to perfect the logo
Finalize up to 3 use cases for the logo
Creation of 5 Pieces of Marketing Material (1 concept & 3 rounds of changes)
Creation of Brand Guidelines
Release of final logo files (.ai, .eps, .png, .jpg)
Release of Marketing Materials in Canva or Adobe files

Marketing Material Options:
Business Cards, Letterhead, Promotional Products, Social Media Templates/Backgrounds, Flyers, Brochures, Landing Pages, Post Cards, Mass Emails, Presentation, Labels, Folders, Icon Set, Infographics, Packaging, Stickers, Magnets, Car Wraps, T-Shirts, Signage, Banners

The Website

Technology Included

We’ve spent over 10 years creating custom websites for small and large businesses in WordPress. Our theme has everything you need and nothing you don’t, to give you a solid foundation for any online presence.

Solution Summary

We will design/develop your site using the most popular CMS: WordPress. This system will allow you to login to the backend of your website and make edits, create new pages and blog posts, and change imagery. We will use a drag and drop builder tool to allow you to easily make new attractive pages, and changes to current pages without the need to write any code.

Lastly, we will Search Engine Optimize the site to make sure the new site is indexed properly in Google and gets seen by your target audience.

Design / Content Creation

	Provide 1 Concept and 3 Rounds of Changes for each page
	Provide up 7 Pages of Copy
	Creation of Sitemap
	Utilize AI tools to generate SEO Friendly Page Copy
	Provide up to 3 rounds of changes on text

Search Engine Optimization

	Image Optimization
	Page Speed Optimization
	SEO Technical Setup
	SEO Plugin Optimization
	Social Media & Sharing Optimization
	Google Analytics & Search Console Setup & Reporting

See our visual builder tool in action.

The following functionality is included in all our websites.

ELEMENT	DESCRIPTION
Alert	Display an error message.
Code	Display code in a preformatted text block.
Countdown	Display a countdown timer for a specific date.
Divider	Display a horizontal divider.
Form	Display a form.
HTML	Display custom HTML code.
Icon	Display an SVG icon with an optional link.
Image	Display an image with an optional link.
Newsletter	Display a newsletter signup for Mailchimp or Campaign Monitor.
Overlay	Display an image with a content overlay.
Panel	Display a panel or a card with text and image.
Quotation	Display a quotation.
Text	Display plain text.
To Top	Display an icon which scrolls back to the top of the page.
Video	Display a video file or a YouTube or Vimeo video.

ELEMENT	DESCRIPTION
Accordion	Display a collapsable list of items.
Button	Display one or multiple buttons aligned horizontally.
Description List	Display a description list.
Gallery	Display multiple Overlay elements within a grid.
Grid	Display multiple Panel elements within a grid.
List	Display a vertical list.
Map	Display a map from Google Maps or OpenStreetMap with markers.
Popover	Display an image with markers, which open popovers.
Overlay Slider	Display multiple Overlay elements in a slider.
Panel Slider	Display multiple Panel elements in a slider.
Slideshow	Display an image slideshow.
Social	Display icons linking to social media profiles.
Subnav	Display a horizontal navigation.
Switcher	Display a tabbed navigation which transitions through content slides.
Table	Display a table.

Project Budget

Branding Package	$5000
Custom WordPress Website	$2500
Content Creation / SEO	INCLUDED
1 Month of Hosting	INCLUDED

Total Cost

$7500

Notes:

* Payment structure will be 50% upfront and 50% upon completion.

* Please sign the proposal below and make your first deposit. Deposits can be paid by cash, check, or credit/debit card. Once signed you are agreeing to the terms of this proposal.

* All creative files/website files will be released to Hullson Partners along with ownership of the designs once the final payment has been received.

This proposal has been signed.