Brand Questionnaire

      Brand Values

    1. Brand Attributes

      The following questions will dive into the essence and identity of your brand.
    2. How does your brand’s image fall between these opposing characteristics?
    3. Abstract Values

      To answer the following questions, use your imagination to think of your brand in unique situations.
    4. Design

      Now we’re getting into the look and feel of your brand. The following questions will help you narrow down your visual preferences.
    5. Which one of these logo formats do you believe best represents your brand? LogotypePictorial MarkAbstract MarkEmblem or EnclosureWeb 2.0ContemporaryClassicDetailed/StylizedComplex Illustration
    6. What style of font do you believe best represents your brand? SerifSlab SerifSans SerifScriptBlackletter
    7. Remember: There’s no need to rush through answering all of these questions! Your responses will ultimately determine your brand’s positioning, so this exercise should take you some time.

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