Skip to main content

Website / Photography Project

Prepared For:

Deluxe Catering

Proposal Date: 08/23/2023

Project Goals

Deluxe Catering is looking to have their menu photographed and to use those photos to help create a new website to highlight their credibility, and competence as a kosher caterer in the Philadelphia area. The website should be responsive, designed to help convert potential clients from smart phones, tablets and computers.

Solution Summary

We will design/develop your site using the most popular CMS: WordPress. This system will allow you to login to the backend of your website and make edits, create new pages and blog posts, and change imagery. We will use a drag and drop builder tool to allow you to easily make new attractive pages, and changes to current pages without the need to write any code.

Lastly, we will Search Engine Optimize the site to make sure the new site is indexed properly in Google and gets seen by your target audience. 

The Website

Technology Included

We’ve spent 10 year creating custom websites for small and large businesses in WordPress. Our theme has everything you need and nothing you don’t, to give you a solid foundation for any online presence.
Basic Setup
WordPress Installation & Setup on test server
Setup of Brand Revive Theme and Visual Builder Tool
Comprehensive Video Tutorial & Training
Hosting / DNS Audit Setup or Guidance
Favicon & Touch Icon Setup
Google Page Speed and Mobile Score Quality Assurance
Page Templates Included
Home Page
Sealed Kosher Meals Page
Catering Menu Pages (Weddings/ Bar Mitzvahs etc.)
Venue Pages
About Page
FAQ Page
Contact Page
Request a Quote Page
Holiday Order Pages

See our visual builder tool in action.


The following functionality is included in all our websites.

Alert Display an error message.
Code Display code in a preformatted text block.
Countdown Display a countdown timer for a specific date.
Divider Display a horizontal divider.
Form Display a form.
HTML Display custom HTML code.
Icon Display an SVG icon with an optional link.
Image Display an image with an optional link.
Newsletter Display a newsletter signup for Mailchimp or Campaign Monitor.
Overlay Display an image with a content overlay.
Panel Display a panel or a card with text and image.
Quotation Display a quotation.
Text Display plain text.
To Top Display an icon which scrolls back to the top of the page.
Video Display a video file or a YouTube or Vimeo video.
Accordion Display a collapsable list of items.
Button Display one or multiple buttons aligned horizontally.
Description List Display a description list.
Gallery Display multiple Overlay elements within a grid.
Grid Display multiple Panel elements within a grid.
List Display a vertical list.
Map Display a map from Google Maps or OpenStreetMap with markers.
Popover Display an image with markers, which open popovers.
Overlay Slider Display multiple Overlay elements in a slider.
Panel Slider Display multiple Panel elements in a slider.
Slideshow Display an image slideshow.
Social Display icons linking to social media profiles.
Subnav Display a horizontal navigation.
Switcher Display a tabbed navigation which transitions through content slides.
Table Display a table.

E-Commerce Add-On

To allow Deluxe Catering to sell directly to their clients we can integrate custom order forms based upon their needs. These custom order forms will allow customers to make orders and pay online for holiday menus and/or sealed kosher lunches.

Creation of Custom Branded Order Forms
Set up of Credit Card Billing Platform
Setup Custom Emails
Integrate the forms with accounting/crm software

Content Migration / SEO

In order to migrate your content and keep your SEO rankings as high as possible we’ll need to set up some 301 ReDirects and copy over a lot of SEO Mark up of your current site, along with all the content and sitemap. 

Migrate all content from current site
Retain URL structure of current site
Copy over any SEO markup from current site
Request Indexation with the new site
Troubleshoot any post launch issues

Onsite Photoshoot (Full Day)

The first step will be to work with you to create a shot list for the shoot. After approval we’ll schedule and shoot your menu items based on this shot list. 

Once complete we’ll edit the photos and send them over for a round of revisions before releasing them and their rights over to you.

Menu/Shot List Creation
File Format: JPG
Color Profile: RGB
Full Day Shoot on Location (up to 8 hours)
Lighting/Studio Setup on Location (up to 8 hours)
Photo Editing 1 Round of Changes
1 Photographer / 1 Food Stylest

Project Timeline

This project should take 6 to 8 weeks. The timeline begins once we have all content from you.

Project Budget

Custom Website
Content Migration / Technical SEO
Custom E-Commerce Order Forms
Onsite Photoshoot (Full Day)
Referral Discount
Total Cost



* Payment Option 1: 50% upfront and 50% upon completion.

*Payment Option 2: $5000 upfront and $833.33 a month for 6 months.

* Please sign the proposal below and make your first deposit. Deposits can be paid by cash, check, or credit/debit card. Once signed you are agreeing to the terms of this proposal.

* All creative files/website files/photography will be released to Deluxe Catering along with ownership of the designs once the final payment has been received.